We are very proud to have been involved with the creation of the biggest festival ever to have been produced in the UK. During the London 2012 Olympic Games we were tasked by our client, Live Nation, with creating branding, stage design and visual information for this spectacular event. Three locations were chosen to host the events: Hyde Park, Victoria Park and Trafalgar Square. Working in collaboration with Windjammer and Truck Art Direction, a master brand was created. Three sub brands were then produced representing each location. Colour palettes related to these individual locations (blue for Trafalgar Square, informed by the water in the fountains; purple for Hyde Park representing the regality and majesty of the park; and neon pink to characterise the vibrancy and youth of Victoria Park/East London).